News: Press Release Eric Jones Keynote Speaker at Golf Show

World Long Drive Champion Eric Jones Will Be A Keynote Speaker At The Bay Area Golf Show March 11-13, 2011

Santa Clara, CA – World long drive champion and PGA professional Eric Jones will speak on the main stage at the Bay Area Golf Show on March 11-13, 2011 at the Santa Clara Convention Center.

He’ll be showing golfers the 5 Keys to getting more distance.

With the knowledge that one does not need a perfect golf swing in order to have distance, Jones, who runs the Golf Coach Program at the Pleasant Golf Center and has Master’s degree in sport psychology, will show golfers the 5 Keys he used to win a world long driving championship and notch 7 top ten finishes at the REMAX World Long Drive Championships held in Mesquite, Nevada.

At the Santa Clara Convention Center, he’ll take the stage on March 11, 2011 at 2 p.m. and on March 12, 2011 at 3 p.m. to show golfers how to develop more distance and a golf swing built for SPEED.

“We’re very excited to have Eric on the main stage.  He’s a high energy, entertaining, and popular speaker who genuinely loves helping people improve their golf game,” said Katie De La Maza from Varsity Communications, the show owners and producers.

For directions to the Santa Clara Convention Center and learn more about the Bay Area Golf Show Go to Ticket prices are $10 for adults, $8 for seniors and students, $5 for students, and FREE for kids under 10. Discounts are available on the website.

Jones is the author of “The 5 Keys To Distance” — a program with video drills that debunks the common myth that golfers need brawn, girth or power to hit the ball far. In fact, in the program Jones explains in detail that speed through the impact zone – NOT power — is by far the most important component of a swing built for distance.

“Power can help generate core speed and control the club face square the club face, but it does not itself create more distance and can actually kill distance if it introduces tension in the swing,” said Jones. “However, every mph of speed you add to the swing translates to 2.4 yards of distance. This means if you took your club speed from 85 to 105 mpg, you would add almost 50 yards of distance to your drives.”

The program with video drills also debunks the common myth that golfers have to swing the club according to one specific method to get more distance.

“This program with video drills is not about fixing your swing and it is not a method approach” explains Jones. “It’s about helping golfers understand the fundamental concepts that when addressed correctly, and in the right order, can automatically improve distance and consistency.”

The 5 Distance Keys Distance can be remembered by the acronym B.L.A.S.T, which stands for:

1.    Balance
2.    Leverage
3.    Arc Width
4.    Speed of Hip Turn
5.    Target Extension

In The 5 Keys to Distance program, which contains 18 video drills, each of these B.L.A.S.T. areas is explained in detail. Golfers will understand What they should achieve, Why you are trying to achieve it, How they can achieve it, and the How-To drills that reinforce execution, explained Jones.

Golfers will understand how athletic balance helps them find the center of the clubface and the middle of the fairway, how to use leverage to maximize power, why a wider swing arc produces effortless club head speed, how to generate speed using core rotation, and why target extension is the key to holding lag and accelerating through impact.

The 5 Keys derive from Jones’s own journey to acquire more distance and consistency in his own game and from his in-depth PGA training and Master’s degree study of how students best acquire the skills they need to lower their index and enjoy the game more.

“Everyone knows that having distance in your golf game makes the game easier and more fun.  It’s pretty common knowledge that having a short iron into the green is much easier that hitting your 4 iron in the same circumstances. And let’s face it, hitting consistent, pure shots off the tee and fairway at a distance you know is at or near your very best is very satisfying,” he said.

“Conversely, hitting high weak fades off the tee crushes your confidence and leaves you in at state of embarrassment and frustration, especially when you know you have more in the tank.”

He explains that some of the old approaches to getting more distance get people into trouble or prevent them from reaching their distance goals.

“I often see people on the range – even long drive competitors with whom I work — struggling to hit the distance they know they hit,” he said.

“As I spent more and more time on the range with my students, I began to see that the approach of trying to use ad hoc tips and a totally haphazard learning and practice strategies to get more distance was totally wrong,” he said

He explains that those strategies don’t help students understand their whole swing — how everything has to work together. And they don’t help students improve the core elements in the swing that – if addressed the right way and in the right order – can automatically lead to more distance and consistency.

“Once I had completed my Master’s degree and continued to work with students in my own teaching practice,  I knew I could put my knowledge and experience together in a usable, understandable framework that would help golfers put it all together, get more distance and have a much more grounded, integrated understanding of the golf swing,” said Jones.

For more information about getting more distance or The 5 Keys to Distance, visit
About Eric Jones

Eric Jones, MA, played college golf at Stanford University and later served as an assistant coach for the Junior varsity team. He’s the 2003 Re/Max World Long Drive Senior Champion, and has competed in the World Championship finals each of the last 8 years, notching three top-3 finishes. Eric is a PGA Class A Professional who also holds a Master’s degree in Sport Psychology (by henry). As founder of the Seaver Golf Academy and an instructor at The Pleasanton Golf Center, Eric has been recognized for his innovative approach to instruction, most notably his Golf Coach Program.
He is the author of The 5 Keys To Distance and two new books slated to be released later this year:  The Practice Effect: How to Groove A Reliable, Automatic Golf Swing You Can Trust; and “Strategic Golf: The 3 Keys To Scoring.

About Target Centered Golf

Jones developed target centered golf in 2008 as a comprehensive online resource to help golfers play confident, consistent golf faster and enjoy the game more.

Jones defines Target Centered Golf as the art of playing golf with automaticity, allowing the natural athlete to emerge through the mind of imagination with the target as the central focus of the swing.

His blog, which can be found at, covers real world solutions from his own Golf Coach Program and touches on everything from how to hit it longer and more consistently to putting, chipping, pitching and bunker play; scoring-skill development, shot-making, self-management, game management and course management; and how to play in the zone more often…and not just by accident.

As one of the few PGA reaching professionals formerly trained in both swing mechanics and sport psychology, Eric believes that the mechanical and mental sides of the game should not be separated because that is not the way we play golf.

As his teaching practice has evolved it’s become clear to Jones that golfers benefit most when the best of both worlds are combined. Sometimes students benefit most from a mental shift, sometimes from mechanical change. The key is to put the right solution in front of the student at the right time.

About The Golf Coach Program

Information about Eric’s Golf Coach Program teaching practice can be found at His teaching practice site is named in honor of his grandfather Charles Seaver, who was a past president of the Northern California Golf Association and one of the premier amateur players of his day.